JOBLOGIC OUTBOUND

Prospecting Volume Calculator

Model the volume of emails, contacts and data needed to hit 30 booked meetings/month. Benchmark stack based on B2B SaaS 2026 data (Instantly, Smartlead, SalesHive, Belkins).

MONTHLY TARGET
30
booked meetings
PROJECTED PERFORMANCE
sends/mo · meetings projected
VS TARGET

Volume & Performance

Drag sliders to model scenarios
VOLUME
5000
Total cold sends across all sequences
1667
Each contact gets a 3-touch sequence (avg)
3
Benchmark: 3-touch sequence captures 93% of replies by day 10
DELIVERABILITY & ENGAGEMENT
97%
95-98% with warmed domains. Below 90% = deliverability problem
20%
Current: 20%. B2B avg: 19-22%. Top quartile: 35-45%
3%
B2B cold CTR: 3-4% of opens
0.1%
Current: 0.1%. B2B SaaS avg: 2-4%. Below 1% = serious issue
CONVERSION TO MEETING
50%
Of replies, % that are interested/qualified
30%
15-30% typical; depends on SDR follow-up

To hit 30 meetings/month at current rates

Reverse-engineered from your slider settings
EMAILS REQUIRED
—
total monthly sends
CONTACTS REQUIRED
—
unique prospects in lists
DATA / MO COST
—
at ~£0.25/contact (Apollo/Lusha)
DELIVERED
—
OPENS
—
REPLIES
—
BOOKED MEETINGS
—
—

Your outbound funnel

What if we focus on one lever?

Holding volume constant at your slider setting, what does fixing one thing change?

Sensitivity: meetings vs send volume

How meeting volume scales with email sends at three reply-rate scenarios

METHODOLOGY & BENCHMARKS
Your current numbers 20% open rate (B2B average), 0.1% reply rate (50× below B2B SaaS average of 2-4%). Volume alone won't fix this — reply rate is the headline issue.
Industry benchmarks B2B SaaS 2026: 19-22% opens (avg), 35-45% (top quartile). Reply rate: 2-4% (avg), 5%+ (good), 10%+ (top). Meeting rate from total sends: 0.8% (avg), 1-2% (top performers). Sources: Instantly, Smartlead 14.3B sends study, SalesHive.
Funnel logic Sends × Delivery × Open × Reply rate = total replies. Of those, ~50% are positive. ~15-30% of positive replies convert to a booked meeting after SDR follow-up. CTR is tracked separately as a leading engagement signal.